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Thursday, August 28, 2008

SEO Project

We're a month in to our accountant project. We're doing A-OK. Brad is getting some phone calls and with a nice high average customer value, all he needs is one new customer per month and he'll KILL his spend.

So let's take a quick snapshot of what we've done so far...

Last month was the month his site launched, so the activities were fairly predictable.

- Manual submission to the big three search engines
- Create an XML sitemap
- Set up Google Analytics
- Verify the site through Webmaster Tools
- Check that each of the major on-page elements were represented on each page and that the main keywords were present in each (title, description tag, keyword tag, H1 tag, body copy)

Through August, we began to get some backlinking going on. We went through a couple dozen credible directories and submitted for inclusion. Brad also updated his Linked In profile with his new site url.

Lastly, in August we launched a modest PPC campaign to test some responses. We're not only looking for conversions, but also for new keyword ideas, what hots and what's not - PPC, it's not just for clicks anymore.

Next month we'll look at some conversions and take a look at Brad's ROI. Since he's not paying for any of this SEO (but is buying his own clicks - I'm not THAT nice), his is all top side. But we can assign a value to the work that's being done. We're optimizing for a handful of local/regional terms - this would probably cost around $800/month for the SEO work. We'll use that as a benchmark for our SEO ROI. Stay tuned...

I have a new hobby site about Golf Information. I'll write up how that is progressing too from an SEO perspective. It's a pet project between my bro-in-law and me - he's a great golfer. I stink.